Half-day - Upgrade your social media workshop - with Stephanie
Social Media & AI in 2026: Making It All a Little Easier Amongst A Fast Changing Social Media World!
A somewhat intense(ha), hands-on session exploring “organic” social media, AI tools, “collective reach” content creation and the changing world of online visibility.
Social media in 2026 looks very different from a year, let alone two months ago!
Between changing algorithms, new platforms, artificial intelligence and the way people now discover information online, there’s a lot to keep up with!
This session is an opportunity for those in Phuket to explore what’s changing, what’s worth paying attention to and, most importantly, how to make social media easier and less time-consuming.
Whether you have a business, a personal project, a creative idea or simply want to understand how everything works, we’ll explore practical tools and techniques that you can start using yourself.
What We’ll Explore:
Social Media in 2026, moving into 2027:
* What’s changing across Instagram, Facebook, TikTok, LinkedIn, YouTube and other platforms.
* Understanding algorithms, reach, engagement and SEO/ AI GEO discoverability.
* Why some content gets thousands of views while other posts barely get seen, trail reels included.
* The difference between followers, views and meaningful engagement. And how the metrics being rewarded by algorithms are changing.
* How to create content that people actually want to watch, read, save and share.
* Understanding Reels, Stories, carousels, short-form videos and platform-specific content.
* How to use one piece of content across multiple platforms.
Artificial Intelligence & Content Creation
* An introduction to AI tools, including ChatGPT and other useful platforms.
* How to use AI to brainstorm ideas, write captions, create content calendars and develop scripts.
* Creating graphics, images and video content with AI.
* How to give AI better instructions to get more useful results.
* Using AI to research topics, understand audiences and find content inspiration.
* Simple ways to organise and streamline content creation.
* What can be automated and what still benefits from a human touch.
GEO: The New World of AI Search
People are no longer relying solely on traditional Google searches. They’re also asking ChatGPT, Google AI and other AI-powered tools for information, recommendations and answers.
We’ll explore:
* What GEO (Generative Engine Optimisation) actually means.
* How GEO differs from traditional SEO.
* How AI-powered search is changing online discovery.
* Why clear, useful and trustworthy content matters.
* How websites, social profiles, videos and other online information contribute to digital visibility.
* Simple ways to make your content easier to find and understand.
* Why your personal experiences, knowledge and original stories are becoming increasingly valuable.
Making Social Media Less Overwhelming
* Creating a simple, realistic content plan.
* Understanding scheduling tools and content workflows.
* How to batch-create collective content and save time.
* Finding your own style and voice online.
* Using analytics to understand what is and isn’t working.
* An optional introduction to email newsletters and EDMs (if we have time).
A Hands-On Session
Rather than just listening to information, there will be opportunities to explore the tools together, ask questions and actually look at your own social media.
If you’re starting from scratch, we will look at the different platforms and how to set them up.
If you’re already using social media, we will explore ways to make the process easier, more organised and more enjoyable.
No advanced technical knowledge is needed. Just bring your laptop, your questions and a little curiosity!
About Stephanie
Stephanie is an Australian who has lived and worked across APAC.
With a background in business as an ex GM for big brands and also as a retail business owner, she’s spent many years experimenting with social media, online communities and content creation.
She has a particular interest in how technology and AI are changing the way we communicate, share information and discover new things.
She enjoys sharing what she’s learned along the way, particularly the little tricks and tools that make life easier.
Some fun facts to leave you with - Stephanie’s business was featured on Oprah when Oprah came to Australia. By 24 years old Stephanie’s business was featured “organically” in every major magazine. Fast forward 15 years and now Stephanie’s very recent 2 month old social media handles just made it to Newsweek.com and aljazeera! Her team made these profiles to show people how organic (non paid spend) social media can be very successful if you follow the right formulas!
